Tony Rivera serves as T. Baker Smith’s Chief Innovation Officer, leading the firm’s strategic direction for technology and innovation. With over two decades at TBS, Tony drives digital transformation initiatives and cultivates a culture of innovation to enhance operational efficiency and uncover new growth opportunities. He is proud to be part of a close-knit team, unified by a shared commitment to trust, collaboration, and purpose. A strong advocate for healthy, values-driven culture, Tony believes it is central to both team success and client service. Outside of TBS, he is actively involved in multiple faith-based non-profits, serving on several boards, and is the founder of Sabbath Marriage, a ministry dedicated to enriching and strengthening relationships.